Marijuana, Reefer, Weed: How Language Keeps Evolving for the Devil’s Lettuce

Kush. Bud. Herb.

Who knows what to call marijuana these days?

Born of the need for secrecy, slang has long dominated pot culture. But as entrepreneurs seek to capitalize on new laws legalizing recreational and medical marijuana, they too are grappling with what to call it.

Heading to the dispensary to buy a few nugs or dabs? Marketers seeking to exploit the $10 billion market would prefer that you just called it cannabis.

Read the full article by Laura M. Holson from The New York Times here.